Creating a Vibrant Community Around Your Brand with Web3 Quests
Creating a Vibrant Community Around Your Brand with Web3 Quests
Learn how to leverage Web3 Quests to create a loyal web3 community for your project
Engagement is currency.
This is all the more true when you’re dabbling with a web3 brand, trying to capture attention, retain interest, and offer a perfect balance of incentives & belonging to your users.
However, all of this can be achieved if you have a vibrant web3 community.
As a marketer or growth leader of a Web3 project, you're not just building a product; you're cultivating a community. This community forms the backbone of your project, providing valuable feedback, driving organic growth, and serving as brand ambassadors.
Bridging directly from this concept of community centrality, Web3 quests emerge as a vital mechanism for fostering this communal spirit. These quests go beyond simple engagement; they create a shared experience that resonates deeply with the community members.
By participating in these quests, users are drawn into an interactive narrative that mirrors the ethos and objectives of your project. This involvement in a collective journey not only keeps the community engaged but also strengthens the bond between individual members and the web3 project, fortifying the community as a whole.
Thus, Web3 quests become a crucial element in not just building, but dynamically nurturing a vibrant, connected, and active community around your Web3 project.
Creating a vibrant community revolves around the key member journey: onboarding, activation, regular engagement & education + preference based contributions. Let’s see how a web3 quest can help supercharge this journey.
The Power of Web3 Quests in Community Onboarding
Web3 quests are interactive, blockchain-based activities that invite users to complete a series of tasks or challenges. These quests are not just about driving transactions; they’re about crafting experiences that resonate with your audience, creating a sense of belonging and loyalty.
By embedding your brand’s values and stories into these quests, you turn mundane interactions such as onboarding into memorable journeys that reinforce your community’s identity and purpose. Onboarding would typically involve subscription to social channels & perusal of a few core content pieces that shape your brand identity.
What can you do?
Start by identifying the core values and narratives that define your brand. Design quests that align with these narratives, encouraging users to embody these values through their actions.
Craft Story-driven Quests: Utilize storytelling to weave your brand’s values and narratives into the quests. Each quest should feel like a chapter in a larger story, creating a clear connection to your brand’s identity. For e.g., adding a step such as going through the founder’s first few social media impressions about the project can help weave a story for any new members.
Create Value-aligned Challenges: Design challenges that require actions embodying your brand's values. For instance, if you value a degen culture , adding a meme challenge to the onboarding quest can be a great way to inculcate this value within your newcomers.
A perfect example of creating Quests, aligned with narratives is Polygon zkEVM. Polygon zkEVM leveraged Intract to launch multiple quest campaigns that has blazed a new trail in user engagement and community building in the web3 ecosystem. Their quest campaign saw an incredible 2,32,738 quest completions thanks to the amazing quest gamification on the platform.
Activating Your Community with Engaging Challenges
Community activation is more than just getting users to sign up; it's about keeping them engaged, involved, and invested in your brand’s journey. Web3 quests can act as catalysts for this activation by providing a platform for users to contribute, collaborate, and compete in meaningful ways.
What can you do?
Create a series of quests that encourage users to explore different facets of your project. Include challenges that require collaboration, and fostering a sense of teamwork and belonging within the community.
Segment the Quests by Project Facets: Divide your quests into categories based on different aspects of your project, such as technology, history, community milestones, and future goals. This segmentation helps users to systematically explore various facets of your project. One segment we recommend is that of what’s latest - a dynamic quest section where your latest updates are bookmarked for users to catch up & start contributing.
Design Incremental Challenges: Start with simple tasks that gradually increase in complexity. This approach helps in maintaining user interest and ensures that users of all skill levels can participate and progress.
Community building via quest based engagement
In the Web3 world, building a community revolves around creating and nurturing a loyal user base. Web3 quests can be a powerful tool in this regard, offering a way to engage existing users through exciting, gamified experiences in the form of regular quests.
What can you do?
Employ a tiered approach to quests where new users are welcomed with simpler tasks that gradually escalate in complexity and reward. This approach not only hooks newcomers but also keeps seasoned community members engaged.
Themed Quest Adventures: Create themed adventures for different levels. For instance, start with a 'Treasure Hunt' for beginners, move to 'Space Exploration' for intermediates, and end with 'Time Travel' for advanced users.
Unlockable Content and Features: Make certain features or content accessible only after completing specific quest levels. This could include advanced trading options, access to exclusive community forums, or special customization options.
Embed education within quests : Embed bite sized versions of your tutorials, how-to guides, FAQs etc. with relevant hyper links into your quests. Add on a layer of exciting quizzes catering to different user understanding levels to incentivise regular learning.
Share Success Stories: Highlight and share stories of community members who have successfully engaged with the quests. This not only serves as motivation for others but also provides practical insights into how to interact with the quests effectively.
Community led growth marketing
Your web3 quests are also a gateway towards launching community surveys & bounties to involve your community in building the next frontier of your project. This actually might be the secret sauce of web3, aligning incentives to drive organic authentic growth hacking at its very best.
What can you do?
Social Sharing Achievements: Encourage users to share their quest achievements on social media for additional rewards. This not only engages users but also promotes your platform organically.
Community referrals: Add in referral tasks on your quests - giving special incentives or running a leaderboard in parallel to this. ~60% of all web3 community growth is done today via influencers referring their community.
Content ambassadors: Empower your community to create memes, threads , review videos etc. through content tasks in web3 quests. With the right brand guidelines & content approval workflows, you’d be able to amass a content army ready to pronounce your social channels with creativity & degen flair like never before.
Web3 quests offer a unique and engaging way to build and grow a vibrant community around your brand. By crafting compelling quests, keeping the community engaged, employing growth marketing strategies, measuring success, and providing continuous education, you can transform your community into a powerful asset for your brand.
Intract offers comprehensive features to launch the perfect quest campaign to nuture and build a thriving community around the project. With quests tailored for onboarding & activating users or growth marketing, Intract ensures holistic approach to build the community.
Remember, in the world of Web3, your community is not just an audience; they are co-creators of your brand’s story.
Building community with web3 Quests.
In the world of Web3 growth, quests offer a powerful way to engage, activate, and grow a vibrant community around your brand. By adding your values into interactive quests, you not only onboard and activate users but also foster a sense of belonging and contribution. Intract offers the perfect approach to launch such engaging quest campaigns, helping you turn participants into true believers for your project.
Also while creating Quests it is essential to keep in mind the best practices to build Quests campaign, this article might come handy when you create such campaigns:
Leveraging Web3 Quests for On-Chain Growth: A Web3 Marketer's Guide