Leveraging Web3 Quests for On-Chain Growth: A Web3 Marketer's Guide
A guide for web3 marketers and growth teams on how to leverage Quest for on-chain growth.
In the dynamic world of cryptocurrency, Web3 quests emerge as a novel and potent tool for marketers and growth leads. These interactive, blockchain-based gamified campaigns offer a unique opportunity for web3 projects to drive on-chain engagement and growth.
But there are nuances when building a quest.
You need to tinker with incentives & rewards, create an engaging yet simple journey, and make sure that all the best practices are being followed.
Let's explore how Web3 quests can revolutionize your marketing strategy.
The Appeal of Web3 Quests
Web3 quests, at their core, represent the intersection of gamification and blockchain technology. Unlike traditional marketing methods, they offer an immersive experience that is both engaging and rewarding for the user. This approach is particularly effective in the Web3 space, where community engagement and participation are paramount. With rewards being the cherry on top!
Power of Quests for Marketers
A marketer always look for best ROI channels to increase adoption for their projects. Quest is goldmine for web3 marketer if leveraged well. By encouraging active involvement, quests can serve deeper connections with the brand, leading network growth, and enhance user understanding and adoption.
Long story short, quests are designed as actionable tasks for the users to boost their on-chain activity and get incentivized. Quests looks like this: A. Join the Discord to receive 20 XPs or B. Stake ETH token for X no. of days to get become eligible for reward pool.
Discoverability, Engagement, and Community Activation
On-chain growth refers to increasing user activities and transactions that are recorded on the blockchain aka on-chain, by that means enhancing user engagement, platform interaction, and the overall adoption of the platform's features.
The true potential of Web3 quests lies in their ability to enhance discoverability, boost engagement, and activate communities in ways that traditional marketing cannot match (for Web3 projects at least).
By participating in these quests, users are not just passive recipients of information but active participants in your project's ecosystem. This engagement is crucial in building a dedicated community around your brand or project.
Type of Quests
The key to leveraging Web3 quests for on-chain growth is to design tasks that necessitate or encourage on-chain actions. Understanding the requirements of the project and designing the quests is very critical. For instance:
Token Utilization Quests: Create quests that involve using or staking the project’s native tokens. This can increase token velocity and liquidity, essential for the project’s on-chain economy.
Smart Contract Interaction: Design quests that require users to interact with smart contracts. This could involve voting in decentralized autonomous organizations (DAOs), participating in decentralized finance (DeFi) protocols such as adding liquidity to the vault, or minting NFTs.
dApp Engagement: Encourage users to engage with various aspects of your dApp. This can include quests that involve completing a series of transactions, connecting wallets, contributing to a decentralized marketplace, or participating in a blockchain-based game.
Phase your Quests: Like the Linea and Polygon zkEVM campaigns on Intract, you can curate a set of actions that your user has to undertake over a few weeks. Pepper the quest with on-chain tasks - swapping, bridging, staking, minting an NFT, etc. Just make sure that your incentives are aligned with the community sentiment.
Best Practices for Leveraging Web3 Quests for On-Chain Engagement
To maximize the impact of Web3 quests, there are several best practices that marketers and growth leads should consider:
Descriptive Quests:
To increase the quest completion rate and create frictionless quest campaign it is necessary to add screenshot, video or additional text to explain how each quest can be completed. For example, for tasks such as “Add liquidity to the vault” there should be descriptive explanation on how to perform the quest or a video showcasing entire journey of adding liquidity to the vault.
Low entry barrier Quests:
On-chain growth quests like swapping, adding liquidity or any such quests should have low commitment of funds to ensure more people are participating in the quests. For example, quest like “add $1 worth liquidity” will ensure more participation than “add $50 worth of liquidity”.
Sponsor the gas fee:
In order the get the ball rolling and make the quest appealing ensure quests such as minting NFT are gasless, sponsored by the project. Covering the cost for quest users can significantly enhance the user experience, making it seamless and more enjoyable.
Feedback loop:
Numbers says a lot, if the quest completion rate is significantly lower than the initiation rate, its clear signal to improvise your quest campaign. Listen every feedback shared in the community during and at end of the quest campaign to understand how the quests can be improved.
Clear communication:
Creating ambiguity in explaining the quest criteria will left users frustrated and low quest completion rate. Clear communication of criteria for quest verification is essential. For example: quest like “stake ETH in the vault” must have criteria explained such as amount of ETH to be staked and no. of days it needs to be staked.
Optional Quests:
To ensure maximum participation, on-chain quests which have high commitment such as buy X token or Bridge $50 worth X token should be marked as optional. Adding high commitment quests mandatory will discourage users to participate, if the project is new.
Quest Incentive optimisation:
Incentives play a critical role in Web3 quests. These could range from digital assets like tokens and NFTs to exclusive access to certain features of your project. Every XPs or rewards allocated to the quests, should justify the effort involved in completing the quests.
The key is to align these incentives with the interests of your community, ensuring they are compelling enough to drive engagement and participation.
Incorporating Habit-Forming Quests:
Design quests with varying levels of difficulty and involvement, encouraging users to log in and completes the quest on daily basis, resulting in building on chain habits. This can include simple daily tasks that gradually build up to more complex weekly or monthly challenges.
To create on-chain quests and engage with community of millions of users, Intract is the go to platform for every web3 marketer. From Linea to Mode, all the best ecosystems have their Quests on Intract.
Furthermore, Web3 projects looking to be discovered in an organic, personalized journey can work together with Intract to foster on-chain growth & user acquisition.
Start leveraging Quest for on-chain growth today
To maximize on-chain growth, start by implementing easy-to-understand and complete Web3 quests. Keep entry barriers low and ratchet up incentives even further by covering the cost of gas fees for few initial users. Be sure to explain quests clearly and offer rewards that tie into your community's values. Use feedback from each quest to refine your approach, letting users quickly and actively contribute to your project's success.
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