Web3 Quests: The Ultimate Playbook

The most actionable guide to web3 questing.

It’s simple. In web3, sustaining user engagement and loyalty is paramount for the success of any project. As web3 marketing continues to expand, the competition for user attention and commitment has become fiercer than ever. The key lies in fostering a vibrant community through interactive and rewarding experiences - namely web3 quests or quest to earn.

The Power of Quests in Web3 Community Activation:

To maximise user participation and foster lasting engagement, implementing a comprehensive questing strategy is pivotal.

• Creating an engaging questing structure that encompasses onboarding, educational, and power-user quests can significantly enhance user involvement.

• To prevent user fatigue, it is crucial to diversify tasks and introduce recurring quests, ensuring a dynamic and evolving experience for the community.

  

  An educational and onboarding quest. Shorts to learn from + quizes to test knowledge.

• Define a tier or levelling system based on community loyalty where users can advance through completing quests. Intract loyalty is a great example to check out on our Discord of 200K+ users.

• Clearly mention the time it takes + the reward your user can get in every quest you launch.

Quick overview of a quest.

Loyalty Recognition and User Quality Assessment:

• Implementing robust user quality checks, such as captcha and proof of humanity, is essential to maintain the integrity of the community.

• Employing systems that monitor long-term retention and user quality can provide insights into community dynamics and help tailor quests to match user preferences. Tools that offer loyalty and growth as a service fit into your stack here.

• Experimenting with web3 campaigns on various questing platforms can assist in identifying the ideal platform-user fit, amplifying the overall engagement.

Quests with NFT + XP rewards and touchpoints across weeks. Includes both onchain and offchain tasks.

Strategic Reward Mechanisms to Drive Web3 Loyalty:

A thoughtfully designed reward system forms the backbone of an effective questing strategy.

• Offering NFTs for participation to all participants and high-value, custom rewards for power users can incentivize continued participation and contribution.

• While avoiding traditional web3 raffles that may encourage bot behavior, adopting meritocratic raffles based on user intent and reputation can promote a more genuine and equitable user experience.

  

  A raffle quest based on user reputation in an ecosystem.

• Implementing a structured system where the accumulation of experience points (XPs) and NFTs unlocks exclusive rewards can further solidify user loyalty, often deemed as NFT loyalty.

• Play around with reward-decay mechanics where the user's XP can downgrade basis inactivity for and gate quests basis XP & NFTs accumulated.

  

  Gamifying a quester with streaks, XPs, and an on-platform currency.

  

  A quest-specific leaderboard for users to compete for the throne.

  Optimising Distribution Channels for Web3 Community Engagement:

  Promotion of quests across multiple channels is crucial to maximize reach, attract a diverse user base, and increase your web3 brand awareness.

  • By tracking both the quantity and quality of users acquired through these initiatives, organizations can refine their strategies for improved engagement.

  • Tailoring follow-on quests based on users' previous interactions and preferences can foster a personalized and holistic user journey, ultimately enhancing the overall community experience.

An admin view of questers on a campaign and options of targetted actions to take next.

If you enjoyed this, feel free to apply to our community of web3 marketers and run a quest with us to educate and reach more high-quality users. See you in our next!